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Welcome
to the new Nielsen Mobile!
Telephia
is now Nielsen Mobile, a service of The Nielsen Company
and the world's largest provider of syndicated consumer
research to the telecom and mobile media markets. Nielsen
Mobile integrates Telephia's strength in telecom, with
Nielsen's global media and marketing research capabilities.
The global footprint and broad capabilities of Nielsen
Mobile provides powerful new resources and insight to
clients. At the same time, the combined products and
assets within Nielsen Mobile will continue to support
the growing information needs of companies in the mobile
sector and, increasingly, in a range of other industries
as well.
The mobile consumer spends $350B each year on connectivity,
devices, and content. The mobile consumer has a lot of
choices — communications and entertainment options
are proliferating quickly. The mobile consumer is always
connected -- through mobile device, PC, telephone, or
TV — but is increasingly hard for marketers to reach.
Smart companies know that the consumer will decide who wins and loses in this competitive market. These companies continuously investigate the drivers of purchase decisions and measure their company’s performance using the metrics that matter most to the consumer. Smart companies invest in rigorous and independent consumer research because they know fact-based decisions will lead to superior business performance.
That is why
the leaders of the convergence market work with Nielsen
Mobile — the largest supplier of consumer research
to the communications and new media markets. We employ
proprietary measurement technology and large-scale consumer
panels to completely measure the consumer’s behavior,
attitudes and experience. Nielsen Mobile knows the mobile
consumer. We know how he spends his money and his time.
We know what is on his screen and what is on his mind.
We know how he experiences your brand and the quality
of your products. We know what he wants — today
and tomorrow.
Nielsen Mobile’s roots are in measuring consumer behavior for the hyper-competitive mobile communications market. Since 1998, mobile industry leaders have relied on Nielsen Mobile data to make confident consumer marketing, competitive strategy, and resource allocation decisions. Nielsen Mobile has earned a reputation for high-quality syndicated research, complete independence, and a commitment to helping clients put our research into action. Today, Nielsen Mobile serves clients from across the convergence marketplace — mobile and wired service providers, retailers, content providers, and device manufacturers.
We’re Nielsen Mobile...your
connection to the mobile consumer. |
