| Nielsen
Mobile believes that you need to measure the market
from all sides to understand what really drives
consumer purchase decisions. An often overlooked
driver of consumer decisions is quality and usability
of technology products.
Unlike traditional market
research companies, Nielsen Mobile has the tools
and expertise to measure product quality along
with attitudes and behaviors. By integrating measurements
from all six of its technology platforms, Nielsen
Mobile delivers a complete view of the mobile
consumer.
Each unique technology incorporates the
industry's most comprehensive tests, deepest survey
panels and the most stringent application of measurement
science. Our technology produces metrics that are now the industry standard for market share, customer satisfaction, device share, service quality, revenue share, advertising effectiveness, content audience and other key performance indicators. |
