Nielsen Mobile: Your connection to the digital consumer

Mobile Service Providers

Mobile Service Providers have seen extraordinary subscriber, revenue and margin growth. To continue to succeed in an environment of slower category growth, Mobile Service Providers are focused on winning share, increasing loyalty, driving ARPU and improving operating efficiency. As content programming and distribution become more important elements of their businesses, Mobile Service Providers are aggressively building media company expertise and deepening their relationships with subscribers.

Nielsen Mobile serves nearly every Mobile Operator and MVNO in the US and Canada. Our metrics are the industry standard measure for most key competitive performance indicators including share of gross additions, customer satisfaction, service quality and ARPU. Every year Nielsen Mobile data supports decisions that drive billions of dollars of investment in advertising and promotions, product development, distribution, and network improvement.

How Mobile Service Providers Use Nielsen Mobile Data

Set goals and drive accountability	Nielsen Mobile 's independent measurements of competitive subscriber and revenue share, customer satisfaction, advertising effectiveness and network performance enable Mobile Service Providers to set data-driven competitive goals and measure progress.
Take action based on a better understanding of what matters to consumers	Nielsen Mobile gives Service Providers in-depth understanding of the relationship between customer behaviors and key drivers such as service quality. Nielsen Mobile 's insights have contributed to shifts in carriers' billion-dollar capital budgets the largest advertising budgets in the US.
Develop effective competitive strategy	Nielsen Mobile 's data benchmarks every Mobile Service Provider, providing insights into competitive strengths and weaknesses thus leading to more effective strategic decisions.
Allocate resources across functions and markets	Nielsen Mobile shows Mobile Service Providers which markets, technologies, customer segments and offers will be effective investments to meet business goals.

•	Market Share Metrics: Market-level measurements of subscriber market share, adds and disconnects by mobile operator.
•	Customer Value Metrics: Bill-based analysis of customer spend across ARPU, services, and other purchases
•	Mobile Test: Comprehensive reports on voice and data service availability, reliability and quality across every major carrier nationally.
•	Attitudes and Behaviors Survey: Nielsen Mobile's flagship monthly survey of the digital consumer.
•	Mobile Applications Reports: Revenue share by title for games, audio, mobile internet sites, applications and more.
•	Data Network Benchmarking: Core data network benchmarking at protocol level: SMS, MMS, WAP, HTTP, Video/TV.
•	Mobile TV Revenue and Diary Reports: Spend and experience for emerging mobile TV.
•	Advertising Insights: Advertising spend classified by carrier geographic location, brand, service offering and content type.

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