Overview
Content Providers
Device Companies
Retailers
Mobile Service Providers
Wired Service Providers
     
Retailers
Rapid evolution and convergence of services, service providers and devices are reshaping consumer buying processes and demands on Retailers. Emerging consumer options such as VoIP, MVNOs and pre-paid wireless present significant growth opportunities for Retailers. However, the complexity and diversity of communications and entertainment product offerings is straining Retailers' ability to deliver a high-quality sales experience and improve business results.

Nielsen Mobile enables its Retailer clients to craft well-informed marketing, merchandizing and sales operations decisions by driving a better understanding of consumer preferences, satisfaction, category growth and competitive sales volume.
How Retailers Use Nielsen Mobile Data
Drive incremental sales at the store level Nielsen Mobile provides the industry standard measure of wireless sales activity in the mobile market. By comparing their sales with category and Mobile Service Provider sales, Retailers can evaluate and improve their sales performance.
Improve the customer’s in-store experience Nielsen Mobile ’s survey of recent purchasers of service and devices covers all distribution channels -- carrier, indirect  and online. This allows Retailers to benchmark their customers experience to the competition and identify specific drivers of satisfaction and channel loyalty.
Optimize merchandizing and category management efforts Retailers use Nielsen Mobile ’s measurement of market level advertising, consumer preferences and market share to make key decisions about national and local campaign messaging, point-of-purchase promotions as well as service provider, device, and accessory assortment.
Partner with vendors to drive sales Nielsen Mobile enables Retailers to develop comprehensive insight into the trends and dynamics shaping the wireless industry at a strategic and tactical level. This in-depth, broad-based understanding drives better partner relationships as well as joint marketing and product initiatives with vendors.
• Market Share Metrics: Mobile Service Provider market share by market overlaid with Retailer sales data for effective benchmarking.
• Attitudes and Behaviors Survey: Nielsen Mobile 's flagship monthly survey of the digital consumer
• Point of Purchase Survey: Quarterly report on retailing of mobile service and devices
• Device Reports: Monthly scorecards and quarterly reports provide key performance monitoring and industry trends in consumer behavior and preferences
• Accessories Report: Quarterly report on mobile accessories market
• Prepaid Report: Quarterly report on pre-paid mobile services
• Advertising Insights: Quarterly report on advertising spend classified by carrier, geographic location, brand, service offering and content type
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Nielsen Mobile's unique measurement technologies are the foundation of our syndicated information products. Learn more